05 December 2013
Every day, out of the spotlight, children are subjected to appalling cruelty and abuse. It happens all over the globe, in every setting—public and private, urban and rural, industrialized and developing, rich and poor. UNICEF Pacific believes that every child deserves to be safe and works throughout the world to protect girls and boys from abuse and exploitation. #ENDviolence is UNICEF's new multi-year global initiative to generate momentum in preventing and responding to violence against children.